Marketing Managers salary in Boise, ID
Median pay for marketing managers in Boise, ID: $118,600/yr
Typical range (10th–90th percentile): $62,930 – $180,650 · about 670 employed locally
Below the typical metro median ($127,800) by −$9,200 (-7%).
What it's really worth in Boise
With Boise's cost of living at 94 (US=100), that $118,600 has the buying power of about $125,844 in an average-cost US metro.
Local context: median household income $78,138 · median home $496,288 · median rent $1,837/mo.
How Boise ranks for this job
On raw pay, Boise, ID is 124th of the 183 metros we hold marketing managers wages for. Once Boise's cost of living is applied, it ranks 118th.
Pay and living costs are roughly in step here, so Boise sits in much the same place whether you look at raw salary or spending power.
What that salary buys in Boise
A median home in Boise, ID costs $496,288 — about 4.2× this salary, against a typical US metro figure of 4.7×. Buying is more attainable here than in the average metro on this income.
Median rent of $1,837/mo works out at 19% of gross pay — inside the conventional 30% affordability ceiling.
Where marketing managers earn more
Pay on its own is only half the picture, so each row shows what rent costs there relative to Boise.
| Metro | Median pay | vs Boise | Rent vs Boise |
|---|---|---|---|
| San Jose, CA | $217,300 | +83% | 2× |
| San Francisco, CA | $209,170 | +76% | 1.8× |
| Trenton, NJ | $202,000 | +70% | 1.4× |
| New York, NY | $176,530 | +49% | 1.9× |
Who hires marketing managers around Boise
Large local employers in sectors that typically employ this role.
- Micron Technology · Tech
- Albertsons Companies · Retail
Other jobs in Boise
Source: US BLS OEWS (May 2023) median annual wage; cost of living from BEA; home price and rent from Zillow; household income from US Census ACS. Rankings are across the 183 metros we hold wage data for in this occupation. Estimates for guidance only. See methodology.