Marketing Managers salary in Waco, TX
Median pay for marketing managers in Waco, TX: $108,400/yr
Typical range (10th–90th percentile): $62,470 – $220,550 · about 220 employed locally
Below the typical metro median ($127,800) by −$19,400 (-15%).
What it's really worth in Waco
With Waco's cost of living at 91 (US=100), that $108,400 has the buying power of about $118,944 in an average-cost US metro.
Local context: median household income $59,193 · median home $256,772 · median rent $1,404/mo.
How Waco ranks for this job
On raw pay, Waco, TX is 145th of the 183 metros we hold marketing managers wages for. Once Waco's cost of living is applied, it ranks 138th.
Pay and living costs are roughly in step here, so Waco sits in much the same place whether you look at raw salary or spending power.
What that salary buys in Waco
A median home in Waco, TX costs $256,772 — about 2.4× this salary, against a typical US metro figure of 4.7×. Buying is more attainable here than in the average metro on this income.
Median rent of $1,404/mo works out at 16% of gross pay — inside the conventional 30% affordability ceiling.
Where marketing managers earn more
Pay on its own is only half the picture, so each row shows what rent costs there relative to Waco.
| Metro | Median pay | vs Waco | Rent vs Waco |
|---|---|---|---|
| San Jose, CA | $217,300 | +100% | 2.6× |
| San Francisco, CA | $209,170 | +93% | 2.3× |
| Trenton, NJ | $202,000 | +86% | 1.9× |
| New York, NY | $176,530 | +63% | 2.5× |
Same job elsewhere in TX
| Metro | Median pay | vs Waco | Rent vs Waco |
|---|---|---|---|
| Austin, TX | $154,010 | +42% | 1.2× |
| Houston, TX | $136,970 | +26% | 1.2× |
| Dallas, TX | $136,000 | +25% | 1.2× |
| Longview, TX | $126,990 | +17% | 0.9× |
Staying in TX keeps state income tax and licensing the same, which makes these the most directly comparable moves.
Who hires marketing managers around Waco
Large local employers in sectors that typically employ this role.
- H-E-B Stores · Retail
Other jobs in Waco
Source: US BLS OEWS (May 2023) median annual wage; cost of living from BEA; home price and rent from Zillow; household income from US Census ACS. Rankings are across the 183 metros we hold wage data for in this occupation. Estimates for guidance only. See methodology.